[magazine] Jennie's Iconic Story
This is the story of Jennie, a worldwide fashion icon who debuted as a member of the idol group Blackpink and has been working as the face of renowned fashion brands such as Chanel, Adidas, Gentle Monster, and Jacquemus, building an unparalleled fashion career.
Editor: Lee Seol-hee
#0610, Jacquemus and Adidas
French fashion brand Jacquemus, celebrated its 15th anniversary during the 2024 f/w 'La Casa' fashion show on June 10. 24 hours before the show, Jacquemus' official social media account featured a photo of Jennie in a bright red dress. Jennie and Jacquemus, who have shown their amazing friendship through various collaborations including pictorials in the past, were enough to make people curious to see what surprises they had in store. The fashion show started soon after. Set on the southern Italian island of Capri, the star of Jacquemus' Fall/Winter 2024 runway was revealed just as the show was about to close. Appearing in an elegant black dress, Jennie graced the finale with her skillful walk and dramatic expressions, and immediately after the show, praise began pouring in for her on various fashion channels, including online.
And on the same day, Jennie also made a surprise appearance in the Adidas Originals campaign. She appeared as a model for a collection in collaboration with Adidas Originals. Dressed in a sporty mesh dress and a gazelle with warm-toned sneakers, Jennie looked completely different from the Jennie posted by Jacquemus, in a striking red dress under the hot sun.
# Human Chanel
For Jennie, this may be her debut on the runway, but as we all know, she has worked as a main spokesperson for various brands such as Chanel, Adidas, Gentle Monster, Calvin Klein, and Jacquemus. Among the many brands, Chanel, the French luxury brand that Jennie has been with for the longest time, is famous for showing brilliant chemistry to the extent that she has been dubbed the "Human Chanel". Chanel and Jennie's official partnership began in 2018, two years after her debut in the idol group Blackpink. Jennie, who was chosen as the new muse of Chanel Beauty, transmitted a different image by putting her own colors on the typical image of Chanel through various photoshoots, and in October of the same year, she was officially invited to the front row of the Chanel fashion show at Paris Fashion Week.
A CHANEL Korea official explained the reason for choosing Jennie, one of the members of BLACKPINK, as their ambassador, saying, "CHANEL, aiming for modernity, has effectively created a young and trendy image with the stylish Jennie, and in particular, Jennie's iconic style goes well with CHANEL's image." Chanel is a representative French luxury brand with a long heritage, that was known for a classic and elegant image rather than a trendy and casual image. However, Jennie's sense of mixing and matching Chanel products with unexpected items allows Chanel to reach out to young women from the mood of a noble lady to a cool and chic atmosphere.
# Fashion Eyewear and Beauty
If you had to pick the fashion eyewear brand that is currently attracting the most attention from GenZ, wouldn't it be Gentle Monster? Launched in 2011, the luxury fashion eyewear brand is surprisingly a Korean brand.
Gentle Monster and Jennie's first collaboration took place in 2020. The JENTLE HOME collection line, which Jennie herself designed and named, was launched simultaneously around the world, and Jennie's new foray in eyewear attracted more attention than expected. The collection is also said to have expanded the unique and bizarre beauty that Gentle Monster had previously pursued and showed a new image of Jennie who sprung forward with a unique image rather than the Jennie from Blackpink.
Tamburins, a Korean cosmetic brand that has opened flagship stores in Shanghai, China, and Tokyo, Japan, is expanding its reach throughout Asia. Since 2022, the brand has also been carrying out a unique campaign with Jennie, showing a successful marketing case through a unique move that deviates from the cosmetic framework. And these two brands are surprisingly the same company. It is a win-win for both parties in that they let you experience the brand through an extraordinary space and realize an unimaginable image by using Jennie, who has become the trendiest icon in the fashion industry, as a spokesperson.
# Glowing Solo
In 2023, Blackpink members Jennie, Lisa, RosΓ©, and Jisoo ended their solo contracts with YG Entertainment. Jennie, who later founded her one-person agency and independent label, Odd Atelier, made it official that she would continue her solo activities through Odd Atelier and Blackpink's activities with YG Entertainment. The good news is that Jennie's personal activities have become more active since she founded her one-person agency, and from appearing on variety shows and featuring on albums, to modeling activities such as the aforementioned Jacquemus and Adidas Originals, Jennie continues to fill her story with iconic chapters.
She explained that OA, an acronym for Odd Atelier, which Jennie founded, means "a space that aims to create new things in a way that is different from what is usual or expected." Now that she has become a worldwide fashion icon that the world is paying attention to, I hope that we can see more of the Jennie that we want to see and that we didn't know about, just like the ambition that she expressed through her Instagram.
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